Background:
Visit Denver asked the agency to help plan, concept and execute activations and a complementing OOH buy in their key markets - Chicago. They targeted both Visit Denvers convention and leisure tourism audiences in the summer of 2019. Visit Denver needed to talk to these audiences differently, while also maintaining cohesion so it feels like a unified message for the brand as a whole, all the while acknowledging the “Soak it all In” campaign materials that will also be running in Chicago at the same time.
Assignment:
Chicago “takeover” of the city by Denver. This is an opportunity to make a big splash with P.R. and do something a large scale activation.
- 4 Headhouse Locations
- 4 OOH boards
- Taste of Randolph Branded booth and collateral
Project Categories
Campaign Activation, Art Direction
Project Collaborators
Karsh Hagan – Agency
Kathryn (Dunn) Sharp – Art Director
Dave Cook/Jeff Martin – Creative Director
