Background:
Since 1934 the Colorado Dude Ranch Association has attracted everyone from large, multi-generational families to solo international travelers. They seek a truly unique experience that takes them out of their everyday lives and leaves them rejuvenated. They may not all share a fascination with horses or a romanticized ideal of the Wild West, but they do share a desire to unplug and truly get away in a unique way.
Assignment:
Establish the look and feel of Colorado Dude Ranch Association. The CDGRA is looking to evolve. CDGRA is looking for a Mission statement for external use, Logo sign + evolution along with a Certified Member Ranch visual / logo.
MISSION STATEMENT: Create genuine connections through authentic western hospitality.
TAG LINE: Slow down. Saddle up.
Project Categories
Brand Identity, Art Direction
Project Collaborators
Karsh Hagan – Agency
Kathryn (Dunn) Sharp – Art Director
Logo Evolution:
