Background:
Boys and Girls Clubs of Metro Denver holds an annual Dream House Raffle benefiting the children within the organization. The Raffle typically runs from January through April, with multiple prize deadlines and giveaways throughout. This is the largest fundraiser for the organization and typically raises over $1 million. Boys and Girls Clubs of Metro Denver asked Karsh Hagan to help them execute the 2018 Dream House Raffle Campaign.
Assignment:
Karsh Hagan created an updated messaging and creative direction for the 2018 Dream House Raffle. The approved campaign concept will be applied to each media tactic outlined in the media buy. Tactics included:
TV (:30s + :15s)
OOH (Billboards)
Digital (pre roll)
Direct Mail
Email
Radio
Project Categories
Campaign, TV Spot, Art Direction
Project Collaborators
Karsh Hagan – Agency
Kathryn (Dunn) Sharp – Art Director
Dave Cook/Jeff Martin – Creative Director
