Background:
InnovAge helps aging loved ones age independently at home with all-inclusive care. Healthcare, medications, transportation, physical therapy, and social support for seniors.
Assignment:
Develop refreshed designs that align with the established campaign launched in 2017.
Refresh with new characters. The refresh will target various print types, digital and social media.
Project Categories
Campaign, Print, OOH, Digital, Art Direction
Project Collaborators
Karsh Hagan – Agency
Randall Ford – Photographer
Kathryn (Dunn) Sharp – Art Director
Mark Stiltner – Copywriter
Kristine Crawford – Senior Art Director
Jeff Martin/ Dave Cook – Creative Directors
